You know you should be posting to Instagram. You know that you should be recording yourself on video, posting photos, and writing captions. You know that your competitors are already out there; building brand, closing deals and rising to the top. If you don’t level up on social media soon, you’ll be missing out on one of the massive opportunities of our era. Your brand is worth it. I don’t have to tell you this, because you already know it. So what’s the problem?

As I look back at 2019 in reflection, I can see that building my personal brand has been of the most transformational experiences of my life.

So you're building your personal brand... How many social media platforms should you be on? All of them? Some of them? Your favorite one? Here's my recommendation in today's blog post. It may not be what you think...

I looked at everyone else around me and wondered, “Have I done something wrong?”

If you follow me on Instagram, you probably know me better than some of my family members. Seriously, there’s not much I won’t share. Everything from the last Bumble date I went on, to what I think about Instagram removing likes, to what I’m wearing to dinner this Friday night--is all out there for people to see.

I walked up to the reception desk and asked to speak to the nurse who had been helping me. As she came around the corner, I caught her attention. “I’m so sorry,” I said, “I think I’ve made a mistake here.”

After working from home these last few years, I’ve finally found what works best for me. These tips are tried and true: I hope they help you as they’ve helped me.

This year, I’ve completed helped Authors, Executives, Influencers, CEOs, Coaches, and Entrepreneurs build their personal brand using Instagram—and these are the 4 things I tell them they absolutely 💯need to succeed on this app:

While some people had already built successful businesses and raised millions of dollars, some had nearly just begun. What all of these people had in common was their innerving desire to create change, solve problems, and serve their communities. 

Passion isn’t passive, it’s active.

If you’re just starting to think about what having a personal brand might look like for you, you’re not alone. These are the 4 things you must identify before you start building your personal brand:

When you’re trying to keep a full pipeline of clients, serve the clients you already have, and also squeeze in time for half of a social life and an ounce of self-care, it can be difficult to justify spending precious time on content creation (especially when it’s for your personal brand).

In 2016 I thought I knew what my dream life was going to look like, and now it is so much better than I ever could have imagined.

A personal website (along with a personal marketing plan) allowed me to mold the perception that my colleagues and superiors had of me. It gave me the clarity, credibility, and recognition I needed to succeed as a young professional. Now, I’ve become the #1 personal brand strategist on Google, and I get to work at my absolute dream job (the very job and title I’ve created for myself).

You’ll enjoy this podcast if you’re a self-starter, if you’re unsatisfied with the status quo, if you long to go your own way, and share your personal journey with the world.

Today, I’m laying out 5 of the most common mistakes I see people making on Instagram, and exactly how you can avoid them.

You shared. Now, what do you typically do next? I’m guessing you sit on your phone and re-watch your story 5x before you can do anything else, right? And when you do finally get up and walk away, you come back an hour later to do this all over again.

I’ll never forget the day I set up my HoneyBook account. I was beaming with absolute excitement. (Leave it to me to over-romanticize this entire moment. But honestly, it felt like the first day of High School or something).

Alright, guys. This topic has come up so frequently I think it's high time I address it. Let's talk about Instagram captions. Now, if you want to learn how to write them--you can do that here. However, this article is geared more towards the length of the caption. I often get asked the question: "Anna, why are your Instagram captions so long?"

When I found Interact, I knew I had struck gold. It was the perfect platform to help me start building my email list and offer my audience something fun in return.

I’m curious, how do you think about your own personal brand? What comes to your mind?