A personal website (along with a personal marketing plan) allowed me to mold the perception that my colleagues and superiors had of me. It gave me the clarity, credibility, and recognition I needed to succeed as a young professional. Now, I’ve become the #1 personal brand strategist on Google, and I get to work at my absolute dream job (the very job and title I’ve created for myself).Read More
Alright, guys. This topic has come up so frequently I think it's high time I address it. Let's talk about Instagram captions. Now, if you want to learn how to write them--you can do that here. However, this article is geared more towards the length of the caption. I often get asked the question: "Anna, why are your Instagram captions so long?"Read More
Crafting a personal brand statement is one of the most important things you can do for yourself as you begin to think about building your personal brand. It’s a quick synopsis that offers your audience a taste of who you are, what you do, and the value of what you do.Read More
I’m curious, how do you think about your own personal brand? What comes to your mind?
One of the questions I often get asked as a personal brand consultant is how to write engaging captions on Instagram or any platform for that matter. After all, the caption is half the presentation. A great caption has the ability to make a dull image into an exciting one, or vice versa. A poor caption can weigh down a great image if it is confusing or irrelevant. Captions are important, but they definitely don’t have to be hard.Read More