You try something new, but it doesn’t take off—and suddenly you’re questioning whether it was ever worth sharing at all. This is the jackpot fallacy. In this post, we’ll unpack why low engagement isn’t a verdict on your talent, and what to do instead of deleting the draft when a post flops.

Most creators know how to post. Fewer know how to turn their lived experience into something that actually connects. In this post, I share the content strategy I’m using in 2026 — one rooted in storytelling, reflection, and change.

Views without follows are more common than ever but they’re also fixable. Here are the real reasons people watch your videos but don’t hit follow.

Your content needs to hold attention long enough for your message to land. This post breaks down how to keep people watching by using curiosity, emotional movement, tension, specificity, and real stakes.

Starting a newsletter is one of the most powerful moves you can make for your personal brand because it becomes a product you create, refine, and grow over time. In this post, I walk you through the exact steps to launch your newsletter with clarity.

Telling your story online is about creating connection. Here’s how to shape your story with honesty, emotion, and structure so you can build trust, grow your audience, and express yourself with confidence.

Social media can be a creative outlet, but somewhere along the way, it’s easy to start living for the content instead of living for yourself and sharing that with others. In this post, I share lessons learned over a decade of posting online.

If you’ve been spinning your wheels trying to figure out what to post next, that’s normal. This is the three-question framework I come back to whenever I need to find direction again.

When you share your work online, you open yourself up to feedback — and sometimes, that can feel heavy. Here’s how to protect your energy, stay aligned, and keep creating for the long run.

You’ve built something real online, but lately, it feels like the spark is gone. This isn’t failure—it’s evolution. Here’s how to navigate the creative plateau, rediscover your voice, and grow in a way that actually feels good again.

My content strategy starts with one thing: writing. Here’s how I turn daily journaling into Substack essays and repurpose those essays into carousels, talking head videos, and stories across Instagram and TikTok.

The hardest part of creating isn’t the work itself — it’s putting it out there. If you’ve ever cringed at promoting yourself, you’re not alone. Here’s how to face the fear of self-promotion and start sharing your story with confidence.

How often should you really be posting on social media? The answer isn’t one-size-fits-all — it depends on your goals, your season of life, and what you can realistically sustain.

Professionalism can make you look credible, but it won’t help people feel connected to you. Authenticity—tender, bold, imperfect—is what turns attention into trust.

Algorithms have changed. Feeds today aren’t built on who you follow, but on what you’re interested in. That means sharing many parts of yourself isn’t a weakness—it’s exactly how people discover you.

After 10 years of creating content and building a personal brand online, here are the 10 biggest lessons I’ve learned about staying true to yourself, finding joy in the process, and navigating the highs and lows of visibility.

Here’s how the power of storytelling helped my client go from 10K to 20K — and how she’s continued to grow by showing up with depth, creativity, and a blend of real life and real skill.

I went to Charleston for work — to help a client bring more of her writing into her short-form video content — but the city left its own creative mark on me. Charleston feels like one giant movie set: cinematic, colorful, and full of charm. Here’s everything we did, ate, and loved; plus the spots my followers insist I try next time.

If you’re torn between building your brand under your personal name or a business name, you’re not alone. Here’s why starting with your name builds trust faster and when it makes sense to branch out into a separate business brand.

 I’ve been posting 3x more on TikTok and Instagram lately—and it’s shifting everything. My reach, my mindset, my connection with my audience. Here’s what I’ve noticed so far, and why I’m planning to keep going.