I’ve Been Posting 3x More On Social Media; Here’s What I’ve Learned So Far
Over the past few weeks inside PBA, we’ve been analyzing the strategies of successful creators — studying how they grow on Instagram and TikTok, what they post, and how often. And there’s one trend that keeps coming up again and again:
The more you post, the more you grow.
I’ve heard it for years, but I finally decided to test it for myself.
For context, I used to post around 4–5 times per week. Now I’m averaging about 3 TikToks a day and 1–2 Instagram posts daily. It’s a big jump, and it’s only been 2–3 weeks, but I’ve already noticed a few interesting patterns, both creatively and analytically.
TL;DR:
I went from posting 4–5x per week to 3x per day on TikTok and 1–2x on Instagram
My views per video dropped, but my overall reach went up
Content creation feels easier, I am more creative, and there’s way less pressure
I’m reconnecting with my audience in the comments and DMs
Follower count is holding steady (some loss, some gain, which feels right)
Posting more only works if the intention is still there
Turns out, it’s not quality or quantity — it’s both
I’ll be sharing a full update at the end of summer
1. My views per video went down, but my total views went up.
When I started posting more, I immediately noticed a drop in views per video. This makes sense: there’s more content on my page, so each post gets a smaller slice of attention. But when I zoom out and look at my account as a whole, my overall reach has increased.
I’ve had two or three videos do really well, and the rest have been fair, on the lower end of what I typically see. Still, the volume has made a difference. It’s like buying more lottery tickets; your chances go up simply because you're showing up more often.
2. It’s more fun
Maybe the most unexpected shift has been how much more fun content creation feels.
Before, when I was only posting once a day (or less), every video felt high-stakes. Like it had to be “the one,” the most clever, most beautiful, most resonant thing I’d ever made. And that pressure stifled my creativity.
Now, I feel more experimental. I’m pulling ideas from my day-to-day life. I’m trying new formats. I’m not overthinking as much because I know, if one video flops, I’ve got another chance in a few hours.
It’s lowered the stakes. And that’s made me more consistent, more creative, and way more at peace.
3. I'm reconnecting with my audience
Because I’m showing up more, people are showing up more for me.
I’ve noticed familiar names in the comments, more DMs, more genuine conversations. It feels like I’m re-building a relationship with my audience, one post at a time. It feels less transactional and more like a friendship again.
4. My follower count has stayed mostly the same
I’m gaining and losing followers at the same time, which is to be expected. When you post more, you show up in people’s feeds more often. And if your content or your life stage no longer resonates with someone, they might unfollow.
But that’s not a bad thing.
In fact, it’s a sign that things are moving in the right direction. I’ve been doing this long enough to know that follower growth isn’t always linear. There are seasons of visibility, seasons of refinement, and seasons of realignment. This feels like all three at once!
5. It’s not about just posting more
There’s a lot of talk online about posting 10, 15, even 20 times a day. And sure, I do think volume matters. But here’s the thing, if I’m posting just to say I did, or because I hope something randomly goes viral, it never feels good. It feels chaotic and out of alignment. When I focus on sharing something I care about, even if it's simple, that’s when it feels fulfilling.
Intention > Volume
This whole experience has reminded me that it’s not about choosing between quality or quantity. The goal is both.
And that’s the real challenge for any creator:
How do you post often, and still make what you post good?
I don’t have the perfect answer. But I’m learning that the more I post, the easier it gets. The anxiety, the overthinking, and the perfectionism start to dissipate, and what’s left is a kind of creative freedom I’ve been longing to feel for a while now.
It’s like exposure therapy. Show up enough times, and eventually it just feels normal.
This is just the beginning of the experiment.
I’m planning to keep going and do a follow-up report at the end of summer with everything I’ve learned — what worked, what didn’t, and what I’ll keep doing moving forward.
So stay tuned. I’ll have more to share soon!
P.S. If you’re experimenting with your own content this summer and want structure, support, or just a place to talk it out — we’d love to have you inside PBA. It’s where I teach everything I know about personal branding, storytelling, and growing your audience in a way that feels meaningful and authentic to you.
Join us inside Personal Brand Accelerator with a free trial.
