Allison Williams
When Allison first came to me, she was standing at a crossroads.
She wasn’t fully ready to dive headfirst into building a personal brand, but she knew something in her career needed to shift. After years of co-owning a successful executive search firm, there was a new part of her work quietly tugging at her: coaching. Not in the traditional sense, but in a deeper, more integrated way. One that helped people see the whole picture.
Over the years, Allison had begun to notice something in her clients. Many of them were viewing their work challenges in isolation from their personal lives — almost as if they lived in entirely separate compartments. But as she listened, coached, and supported them, she realized the same patterns that showed up at work were showing up at home, too. The same stories, the same self-doubt, the same stuck-ness.
And Allison had a gift not only for spotting those patterns, but for helping people name them, understand them, and begin to shift them.
What I came to admire most about Allison is that she was living this work herself. As we explored her story and her goals, it became clear that she, too, was in a pattern. A holding space. She knew it was time to leap, but the stakes were high. After all, the more successful you are, the more you stand to lose when you pivot. And that’s exactly what made her so relatable and powerful as a coach, she was walking through the very same fears her future clients would face.
Over several months, we worked together to clarify what this next chapter could look like. We pulled apart her vision piece by piece — what she wanted to be known for, who she wanted to serve, and what made her approach so different. I helped her articulate her message, define her coaching philosophy, and build the foundation for a brand that felt like hers. I helped guide the creative direction for her photoshoot, partnering with a photographer in her area who could capture the depth and warmth of Allison’s vision and presence.
What I admire most about Allison is her clarity, her tenacity, and her willingness to go slow when the moment calls for it. She’s a fighter, but not the push-through-at-all-costs kind. She listens. She reflects. She knows when something’s not quite aligned, and she does the hard, quiet work of getting to the place where it is. Her story is a testament to what becomes possible when you’re brave enough to face your own patterns and steady enough to change the story.
The result was more than a brand, it was a catalyst for the next chapter of Allison’s life. And that chapter is only just beginning.
What we did together:
Personal brand positioning
Story + messaging architecture
Tagline + web copy
Website design
Visual identity + moodboard
Photography consultation + direction
Offer structure + early-stage coaching business planning
Allison W.