This post provides a deep dive into the world of personal branding, the power of authenticity and storytelling, and the pitfalls of maintaining a mysterious persona on social media. It outlines the transformational potential of social media for entrepreneurs. Learn how to leverage your unique story to build a loyal following, scale your business, and maximize engagement on your posts.

In this blog post, we delve into the story of "Steve," a client at a career crossroads. Despite having seemingly clear career goals, Steve finds himself constantly changing his mind, not due to confusion, but rather fear. This post explores how acknowledging these fears can be the first step towards building an authentic personal brand.

How do you build an audience? Create fantastic, high-quality content that’s authentic to you. Simple in theory, harder in practice. The truth is, most people just aren’t ready to be content creators.

The hard truth is, freebies and guides are extremely outdated. They are not very useful. But a quiz? Quizzes are engaging. I chose to launch a quiz on my website because, at the time, it seemed like an exciting way to build an email list. I figured if it was something I would do myself, then others might do it, too. As it turns out, I was right.

Uncover the secret to making anyone fall in love with you and how to post with ease and self-assurance. You might be surprised, it's easier than you think.

What if you could create highly-engaging content, post authentically, and be successful online with more ease than ever before? You can, and I'll show you how.

I once lost a thousand followers in one month. Crazy, right? My reaction resembled something akin to rejection. Except it was deeper than that. It was the pain of being rejected publicly in front of others. I could recall one other time that felt similar.

Have you ever met someone who tries too hard to impress you? It's almost as if their every word and action is a plea for attention, but the more they try, the more you want to pull away. Their facade leads you to question their sincerity. Perhaps, as you read this, you might be worried you’re that person! The truth is, we've all been both the giver and receiver in such dynamics. And while I’m not going to get into the psychology of these behaviors, let's explore how this dynamic could impact you negatively in the context of building your personal brand.

I left halfway through her performance. The show had become unbearable for me. My roommate, Crystal, and I had gotten tickets to see Serena Kerrigan, the "Queen of Confidence” in Boston on a Friday night a couple of years ago. As she took the stage in her black power suit and stiletto pumps, the audience responded with cheers. I didn’t know what to expect, but her opening monologue revealed a hinted nervousness, and made me squirm in my seat a little.

There’s nothing wrong with making beautiful, aspirational videos. I love creating that kind of content, and I love to consume it as well. But that kind of content only shows one facet of your life. An authentic personal brand goes deeper. An authentic personal brand says…

After you start creating content, your experience on social media will never be the same. You will pay attention to every opening line, the music used, the camera angles, what catches people's interest and what doesn't. A big part of personal branding is showing your face online. People love to see the person behind the name, the writing, and the videos. We want to know who we’re following. The best way to show people who you are, is to tell them. So let’s review one of the best methods for doing so.

When you are authentic online, you may receive feedback on your beliefs and opinions. It may not be true for you, but remember, it is always true for the person who is sharing it with you. And in that regard, it might be important for you to consider.

I had only one goal this year...

to finish writing my book.

The idea for my book came to me in the middle of the night. I was staying at a hostel in Portland, Maine ​(more on that story here)​, woke up the next morning and started writing, feverishly. Conviction pulsing through my fingertips. The storyline was there, all I had to do was type.

But then, life got busy. I had recently moved to Boston, and my focus had shifted to settling into my new home, making new friends, and working on my business.