Imagine what your life would be like if your sense of self was not based on painful past experiences that limit your beliefs? Imagine if you could rid yourself of negative learned behaviors that do not support the sensational vision you have for your future? The Enneagram shows us where our personality prevents us from going. It does not put us into a box, it shows us how to escape the box we’re already in.

As an entrepreneur, you’re in the business of communicating the importance of your company to anyone who will listen. You may share educational information, valuable insights, and facts about your products and services so people have a deeper understanding of what it is you’re selling. This is important. However, the best and most effective way of garnering a deep interest and understanding of your mission as an entrepreneur is to convey the importance of your business through a (personal) story.

It’s true. I quadrupled my revenue in the middle of the pandemic.

But first, let’s rewind 6 weeks ago.

Which comes first: the person or the business?

It took me months to settle into a solid routine where I felt efficient and accomplished at the end of my day, but I promise you it can be done.

I am living proof that you can live a life that you’ve always imagined for yourself.

Share what you know, speak with confidence, and serve your audience--radically.

Do you want to know a secret that all amazing copywriters know? If people don’t read the first line of your caption, they’re never going to read your second.

I believe that building your personal brand is the process of developing oneself. It requires radical courage. It takes bravery to shed old layers and continuously upgrade and expand your sense of identity.

Your digital assets (social media profiles, website, graphics, etc) are a direct representation of you and your work. By taking the time to polish and care for these mediums, you create a warm and welcoming invitation for visitors to stop by.

Above anything else, COVID-19 is giving us time; and time is one of the most valuable resources you can give to humanity. When given adequate time, humans always arise to the challenge.

Your personal brand = realizing your true identity. This is an incredible point in time where you can get paid for who you are, not just what you do.

When you build a personal brand, the opportunities are endless. Not only does it help you develop as a person, it positively impacts your bank account, too.

First impressions are just as important online as they are offline. When meeting someone in the physical world, they can gauge how they feel about you in a matter of seconds. In the digital world, it’s even less.

As entrepreneurs, we’ve all asked ourselves the question, “Am I good enough?” But it could be this very question that is standing in the way of better clients, a larger audience, and an unforgettable brand experience for your clients and customers. 

Do you ever get that nagging feeling after you’ve posted something perhaps *a little* too honest on social media? Do you ever second-guess yourself on Instagram Stories; so much so, that you replay the video over and over again until you’ve watched yourself so many times that you can’t take it anymore? Does your Instagram bio change by the week? (Summarizing everything that you are in 150 characters is damn hard).

While building a personal brand is a lot of work, it doesn’t have to be expensive. In fact, it can be the cheapest way to start a business. All things considered, there is very little overhead. You can build your personal brand in between meetings, after work, on the weekends, don’t overcomplicate this. It can be very easy. The biggest investment you will make in your personal brand is time. And this a resource that most people have and can willingly give.

You know you should be posting to Instagram. You know that you should be recording yourself on video, posting photos, and writing captions. You know that your competitors are already out there; building brand, closing deals and rising to the top. If you don’t level up on social media soon, you’ll be missing out on one of the massive opportunities of our era. Your brand is worth it. I don’t have to tell you this, because you already know it. So what’s the problem?

As I look back at 2019 in reflection, I can see that building my personal brand has been of the most transformational experiences of my life.

So you're building your personal brand... How many social media platforms should you be on? All of them? Some of them? Your favorite one? Here's my recommendation in today's blog post. It may not be what you think...