I have to be honest with you… I’ve been going through a tough time. It seems like the only solace I’ve found is in my writing–which I decided to share publicly on Instagram….

I know the look all too well. The feeling of overwhelmingness written all over my students’ faces when they tell me their frustrations with social media. I empathize with them. Creating valuable content regularly will push you beyond what you are comfortable with. It is hard. And hard things require that we take breaks. So how does one take an intentional break from social media while still remaining aligned with the goals they have for their personal brand? Take it from someone who knows.

This week on my Instagram stories I asked you what you’re struggling with. A majority of people said they had a hard time posting consistently on social media. In response to this, I’m sharing my four tricks for being more consistent.

I remember when I first decided to call myself a “Personal Brand Strategist.” I woke up one morning and knew this was the name that felt most aligned with the work I was starting to do. During that time, I was designing Squarespace websites, writing copy, and helping people optimize their LinkedIn and Instagram accounts. I tried my hand at designing media kits, creating peoples’ visual identities, and even helped my clients take pictures for their social media posts. I tried my hand at everything under the sun…

Your personal brand is the key to getting paid for who you are and not just what you do. But there’s a catch. You have to create content for social media to reap the benefits that a personal brand can give you; benefits like a flexible schedule, working with highly-compatible clients and doing work that makes you feel fulfilled. There are many words of advice you will find on the internet when searching for things like, “Best tips to create content.” You might look for inspiration online to help you create better content, but it’s important to remember that the best ways to improve your content aren’t always found there. Your content will improve when you start looking inward for answers and inspiration.

Here’s a tip I try and remember: let go of the idea that content needs to be perfect for it to be shared. No piece of content will ever be perfect. A post can always be better before it is shared. The truth is, there are simply are not enough hours in the day to agonize over every detail. So how does one abandon perfectionism and share more content on social media?

One of the biggest questions I get asked on TikTok and Instagram is how I’ve managed to make friends in a new city after driving solo across the country and moving to Boston. When I arrived here almost 4 months ago, there was not a single soul who knew my name. Now, I’ve managed to make countless fantastic connections and planted seeds for a new and fruitful community. Making friends as an adult can be daunting, not to mention 10x more difficult during a Pandemic. So how do you do it? I have a few ideas for you.

One of the most frequently asked questions I hear is, "Should I start a separate Instagram account for my brand and business?" And if you're a service-based entrepreneur, creative, or freelancer, my answer is usually a resounding no. And this post will tell you why.

First impressions are just as important online as they are offline. When meeting someone in the physical world, they can gauge how they feel about you in a matter of seconds. In the digital world, it’s even less.

Do you ever get that nagging feeling after you’ve posted something perhaps *a little* too honest on social media? Do you ever second-guess yourself on Instagram Stories; so much so, that you replay the video over and over again until you’ve watched yourself so many times that you can’t take it anymore? Does your Instagram bio change by the week? (Summarizing everything that you are in 150 characters is damn hard).

You know you should be posting to Instagram. You know that you should be recording yourself on video, posting photos, and writing captions. You know that your competitors are already out there; building brand, closing deals and rising to the top. If you don’t level up on social media soon, you’ll be missing out on one of the massive opportunities of our era. Your brand is worth it. I don’t have to tell you this, because you already know it. So what’s the problem?

So you're building your personal brand... How many social media platforms should you be on? All of them? Some of them? Your favorite one? Here's my recommendation in today's blog post. It may not be what you think...

When you’re trying to keep a full pipeline of clients, serve the clients you already have, and also squeeze in time for half of a social life and an ounce of self-care, it can be difficult to justify spending precious time on content creation (especially when it’s for your personal brand).

Today, I’m laying out 5 of the most common mistakes I see people making on Instagram, and exactly how you can avoid them.