How To Build Your Email List Using A Custom Quiz
If you listen to the Personal Branding Podcast regularly, you know I love interviewing experts who have mastered their craft. In this episode, I'm chatting with Josh Haynam, the co-founder of Interact: a tool for creating online quizzes that generate leads, segment your audience, and recommend products. It’s the tool I used to create my online quiz and build my email list almost 5 years ago. Since then, over 17,402 people have completed it. That little experiment turned out to be one of the best things I ever did for my business.
Now I want to show you how you can do the same.
Josh is the co-founder and CEO at Interact.
Interact is a quiz software founded in 2013 that pivoted to an AI-first approach in 2023. Today Interact has over 7,000 paying customers and the ability to make a quiz from any piece of content in 2 minutes with AI.
In this episode, Josh and I discuss how to leverage quizzes to grow your email list. We also talk about how to make a good quiz, how to choose the right topic, create results people want to share, and constantly improve the quiz.
The significant takeaways from our chat are:
Quizzes are a powerful tool for building an email list and converting website visitors into subscribers.
Using AI to generate quizzes can save time and make the process easier.
Segmenting your audience based on quiz results allows for more personalized and targeted marketing.
Having a website and utilizing email marketing are essential for long-term business success.
We truly dove deep into the potential of quizzes and how you can use them to your advantage. So, if you want to build your email list, you'll definitely want to check out the full episode.
Remember: Success is about taking that first step. Don't wait for the perfect moment, just get started and create your first quiz today! Sign up for Interact and create your quiz today.
Chapters
00:00 Introduction and Background
01:00 The Power of Quizzes in Building an Email List
06:12 Creating a Quiz with Interact
08:30 Using AI to Generate Quizzes
11:12 The Most Effective Type of Quiz
13:22 Segmenting Your Audience with Quizzes
16:01 Using Quizzes for Influencers and Thought Leaders
21:23 Creating Shareable Results
24:07 Iterative Process of Quiz Creation
25:39 Segmenting Your Audience Based on Quiz Results
27:03 The Importance of Having a Website
29:26 The Power of Email Marketing
34:00 Don't Overthink, Just Get Started
