This Week’s Blog Post
This Week’s Personal Branding Tip
As a personal brand strategist, I guide self-starting professionals to convey their personal story in a way that moves decision makers.
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One of the questions I often get asked as a personal brand consultant is how to write engaging captions on Instagram or any platform for that matter. After all, the caption is half the presentation. A great caption has the ability to make a dull image into an exciting one, or vice versa. A poor caption can weigh down a great image if it is confusing or irrelevant. Captions are important, but they definitely don’t have to be hard.
I’ve spent hundreds of hours studying Instagram, testing the algorithm and managing dozens of accounts, I know what works and what doesn't work--and now I’m sharing exactly what I did to get my first ten thousand followers.
I stumbled into my career as a personal brand strategist and I learned how to build my personal brand through trial and error. My strategy is something I have had to develop carefully over time. However, given the chance to do it all again, here are the four things I would’ve nailed down before I started building my personal brand:
SEO wisdom to help you build your personal brand.
He says, “How do you convince people you have what it takes? I mean with being so early in your career, how do you do it?” I paused. Good question, I thought. How do I convince people I am credible?
Personal branding is your unfair advantage.
Your website can be a powerful resource for your followers, customers, or clients.
There’s no getting around it — working (and succeeding) in a digital age has prompted a new set of responsibilities.
I make bold moves — often and willingly — because I am not a “part-time” kind of person. I go all in. In business, in life, and in my relationships.
A schedule that works for me while compensating for a long weekend of travel.