You Scored
The Expert
You’re a person with comprehensive knowledge and expertise in a particular area. At heart, you’re a specialist in what you do. You love to re-examine foundational ways of thinking, learn about new trends and developments, and share your expertise with others. Your colleagues know that they can come to you for your deep knowledge of your field. You’ll never get bored at work because you’re always discovering the next great thing.
What You’re Great At
People think of you as a leader. You’re wise, thoughtful, and engaged with the world around you. Your knowledge and skill set makes you a person that people can trust. You know your subject cold, and you can likely teach it better than anyone else. This kind of confidence sets you apart from your competitors and hyper attracts a community of people who want to be connected to you.
Potential Trouble Spots
Your expertise will mean nothing if no one can hear you. You know your stuff inside and out, but you may struggle to communicate it in a way that connects. Because you hold yourself to such high standards, you might hesitate to share your work until it feels perfect — or assume that others will automatically recognize your value without you having to say a word.
The truth is, being seen requires vulnerability. Sharing your knowledge publicly, even before it feels polished, is what allows your authority to grow and your audience to trust you.
Ways to Improve
Share what you know, even when it feels uncomfortable. Your expertise means little if it stays hidden. Focus on clarity over complexity, and remember that confidence grows through action, not perfection. Stay curious, collaborate often, and make space for other perspectives — they’ll help you expand your thinking and deepen your impact.
Your personal brand is you.
The strongest brands aren’t trying to be brands at all — they’re simply people showing up as themselves, unapologetically. We remember them because they let us see who they are: their passion, their hustle, what they believe in and fight for.
So the best advice I can give you is this: express who you are. Share what you know and love. Stand for what you believe in. That’s where your real brand begins.