Why You Don’t Know What to Post (And How to Fix It)
If you feel like you don’t know what to post, I want you to know something first: You’re sitting on more material than you realize. And I know that sounds hard to believe, especially if you’re staring at a blank screen right now thinking, I have nothing to say.
I probably don’t know anything about you. I don’t know your life. I don’t know what you do for work. But I’m still willing to say this confidently: if you’re reading this, you’re sitting on a pile of gold. I mean that because I see it all the time.
I work with people on their content, and we’ll sit down and start talking — and within minutes, we’re already finding a handful of video ideas from what they’re casually sharing with me. I’m not doing anything special, it’s just that most people don’t recognize their own experiences as usable material. They think content has to be big. Or profound. Or impressive.
But it usually comes down to much simpler things.
It’s the thought that keeps surfacing in your mind.
The insight you gain from a conversation.
What made you feel inspired.
What didn’t.
What annoyed you.
What made you feel relieved.
What made you feel like yourself again.
So much happens to you every day. The work of a creator isn’t simply collecting moments. It’s learning how to notice them, and deciding which ones are worth shaping into content.
Here’s how you start.
1. Start treating your life like your source material.
You don’t have to be a lifestyle creator to do this.
You can be an educational creator.
A therapist.
A coach.
A realtor.
A thought leader.
Your life is still your source material.
Content isn’t something you sit down and manufacture. It’s something you notice. It’s what shows up when you pay attention to your own reactions. It’s the conversation that makes you rethink something. The moment you feel embarrassed and don’t know why. The moment you feel encouraged or even annoyed. The moment you feel relief after making a decision. The moment you explain something out loud and realize you actually understand it better than you thought. The moment you try something new, and it works.
Those moments are already happening. Most people just don’t tag them as usable.
So instead of asking yourself, What should I post? Try asking something slightly different: What happened today? What felt interesting? What feels most active in me right now?
That’s usually where the real content lives.
2. Stop deciding too early what counts as content and what doesn’t.
A lot of people decide, usually without realizing it, “If I talk about X, I can’t talk about Y.”
So an idea comes up and it gets filtered immediately. It’s too personal. Or too messy. Or not educational enough. Or not “on brand.” And the idea dies before it ever gets a chance to turn into anything useful.
But almost anything can become content if you get more reflective about what’s happening in your life.
You can start by asking better questions about your own experiences.
What did this teach me? What did this change about how I think?
What does this reveal about my values?
About how I like to work?
About how I make decisions?
About what I care about?
What helps people stand out right now isn’t what they talk about. It’s the perspective they bring to what they notice. You’re the only one who has your exact lens. That’s what makes your content different, even when you’re talking about something ordinary.
3. Let yourself experiment outside of your lane.
Most people don’t do this because it feels cringey. It means putting yourself out there in a way you can’t fully predict. It means trying something your audience isn’t used to seeing from you yet. And yes, sometimes those first few posts won’t perform well, especially if people have gotten comfortable with one very specific version of you.
But if you can stomach the discomfort, the awkward phase, and the possibility of low engagement, what comes out on the other side is worth it.
The biggest takeaway I hope you have while reading this is: don’t get stuck in one lane.
It’s one of the biggest things holding people back from growing. You have to stick your neck out a little bit. You have to try different things. You have to trust your own ideas. And you have to keep experimenting.
That’s how you learn what actually works for you.
And if you want help doing this, I have a whole community and course called Personal Brand Accelerator. It’s a space where you can:
talk through your ideas out loud
get feedback
and practice showing up consistently
inside a group of creators who are all building personal brands at different stages. You don’t have to figure this out alone. Let us help you!
Join Personal Brand Accelerator with a free trial here.
