“What if I don’t know what my story is?”

“What if I don’t know what my story is?”

I received this question in my inbox last week.

“When I look around, everyone has their ‘niche’, their ‘thing’ that tells their story for them, that drives the narrative they wish to reveal about themselves… I have many traits I could use to describe myself. I have many passions and many goals, but I can never narrow them down to just one specific thing. See my problem?”

To which I responded, YES! I see how difficult this is and I emphasize.

Just the other day, I was having this exact conversation with a former client.

As we were reviewing some of the content on her website, I encouraged her to get more specific.

I asked her, “What’s the main thing you are trying to convey here? What do you want your brand to say?

You can be many things, do many things, share many things, and all of these things fit under your personal brand, because your personal brand is you.

But if you really want to build a real platform, community, and brand that’s recognizable, lead with one."

Lead with one, and let the rest follow.

It doesn’t mean you negate the other parts of yourself that make you unique.

You just choose, strategically, what you want to be known and followed for.

If you struggle with finding your “niche,” start by looking at your story.

Ask yourself: What’s been a defining moment in my life? What’s an important lesson I’ve had to learn over and over again? What has brought me to this place right now?

Choose a story, start writing it, and see where it leads.

The end might surprise you…

And, hey, sometimes it can be hard to write a Personal Brand Story and motivate yourself to take action.

If you need help, check out my course, Personal Brand Accelerator. It's a 3-month program I created to help you write your story, build your brand, and reveal your authentic self online. Jump on the waitlist so you can be the first to know when we open for enrollment in just a few weeks!

All my best,
Anna Vatuone