How to Be “That Girl” with Gelsey Latonio
Listen on Apple Podcasts | Listen on Spotify
I've been following Gelsey Latonio on TikTok for years now. I've always loved her content, but her latest hit on TikTok, "How to Be That Girl," which has been viewed by over 4M people, really caught my attention. I was curious... What led her to create it? How does she come up with her ideas? How did she transform it from a post with 1,000 views into a post with 4M views?
Her answer was juicier then I expected.
Gelsey is a writer based in Montreal, specializing in UX writing and copywriting.
She is the founder of 21 Scribe, a contemporary digital copywriting firm that helps brands tell their stories, serving as a quintessential 21st-century scribe and creative writing partner. Additionally, Gelsey is a content creator, who posts videos exploring themes of girlhood, relationships, and the nuances of writing.
Inside the episode, you’ll gain a deeper understanding of storytelling.
how to optimize your content for the TikTok search engines
inspiration for writing your own stories and sharing them online
insights on how to get your content seen by more people
the hidden benefits of posting the same things more than once
Whether you're a content creator, a writer, or simply someone who loves to tell stories, this conversation is a goldmine of insights that can help you connect more deeply with your audience and bring your stories to life.
Chapters
00:00 Optimizing Audiovisual Setups
01:23 The Solar Eclipse
09:31 Enhancing Writing with Metaphors and Similes
14:36 How Work Influences on Content Creation
24:39 Building Connection Through Consistency and Familiarity
27:16 Finding Your Voice and Style Through Experimentation
29:25 The Power of Search Engine Optimization (SEO) in Content Creation
36:16 The Importance of Reflection and Authenticity in Content Creation
47:42 Building an Authentic Personal Brand
Ready to tell your own story?
Dive into my new course, “How to Write Your Personal Brand Story.” No personal brand required. All you need is the willingness to share something authentic and meaningful with the world.
Inside this transformative course, you can expect to:
Master the art of personal storytelling
Learn how to hook readers from the start (and keep them on the edge of their seats)
Discover the unique story you were meant to share (that only you can tell)
Learn how to share your story effectively on social media (and get your content seen by more people)
